Becoming a world class accountant, no matter where you are, is not as challenging as you might think - it takes a little strategic thinking, a little thought on practice management and plenty of marketing.
This series of 4 webinars has been recorded by Gordon Gilchrist. WATCH A PREVIEW NOW!
One of the many ideas that he talks about throughout this series are benchmarking figures from some of the best accounting firms (from sole practitioner, 2 to 5 partner firms, 5 to 10 partner firms) and also the KPI's of an accounting practice that is very strong and successful in Financial Services, or Wealth Management.
Gordon also covers all the KPI's of firms that are on average exceeding £300,000 profit per partner, covering items such as:
- Revenue per Partner
- Billing Policies
- Chargeable Hours
- Charge-out Rates
The very best ideas in Practice Development, Practice Management and Adding Value outside of compliance work are also covered. Additionally, Gordon addresses the practical and proven methodologies of creating structures that will maximize your return as an accounting practice including how to make compliance work successful.
Finally, with the increasing pressure from clients asking to reduce fees, he addresses "how to negotiate fees for compliance work".
Part 1 key topics:
- What of the BIG 4, Top 20 and strong regional firms?
- Ideal size of independent accounting firms today
- Range of services and resulting organisational structure
- The power of IT today
- Benchmarking your KPI's against 4 of the best firms in the UK from Sole Practitioners to 10 partner firms
- Succession Planning
Part 2 key topics:
- Niche marketing
- Websites and client portals
- Marketing materials and social media
- Networking very successfully
- Negotiating fees
- Cross-selling methodologies
Part 3 key topics:
- Revisiting the KPIs of some of the best performing firms, from sole practitioners to 10 partner firms.
- Getting the best from your staff and partners.
- How technology is making a difference right now and a massive difference within two years.
- How to motivate the right people to excel.
- Rewarding your people for doing the right things.
- Efficiencies and job management.
- Screening clients.
Part 4 Key topics:
- In part 4 Gordon covers implementation of the topics addressed in parts 1, 2 and 3.
