Recorded 10 June 2011

The development of new clients has historically centred on the networking activities of specific senior partners and firms have also relied on long standing relationships and the attendant goodwill. 

In modern firms other forms of marketing are now prevalent. They became necessary as the profession was faced with increased competition and the major structural changes that have taken place in recent years. These include the reduction in basic audit and accountancy work and the addition of new services which need to be promoted through various marketing activities.

Whilst there must be as many definitions of marketing as there are books on the subject, we are defining it here to mean everything you do in your practice to generate prospects.

This webinar focuses on using section 3 of the Master Practitioner Manual. It will show you how to generate lots of new business, which makes practices prosper and grow. 

Watch a preview of the webinar:

You can download the FULL VERSION of this webinar recording here.

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