Focus Groups

If you want to do something different in 2011, then these Focus Groups are a very effective methodology to help develop your firm - tried and tested over many years!

The 2020 Focus Groups are a forum of like-minded professionals agreeing to meet together as an opportunity to strategise and to brainstorm. The attendees themselves set their own agenda for the meeting and the last meetings included the following agenda items:

Marketing Focus Group

• Trying to involve Staff and Partners
• Social Media
• Websites and Client Contact
• Direct Marketing
• Customer Relationship Management Software
• Networking
• Fixed Fees
• Sales Pipeline Management 

IT Focus Group

• Cloud Technology
• IT Budgets
• Workflow for Auditing, Accounts and Tax
• Software Selection
• Disaster Recovery
• Virtualisation
• Software Choices 

Managing Partner Focus Groups

• Staff and Partner Remuneration and Contribution
• Charge-out Rates for Partners and Others
• Introduction of New Services and their subsequent Development (eg Financial Services)
• Business Development and Marketing
• Growth versus Profitability?
• KPI’s - Benchmarking

The day normally finishes with firms committing to action new initiatives before the next meeting and therefore, ongoing attendance can have a further impact on the success of those firms that attend.

Robert Twydle, Partner at Hillier Hopkins eloquently summed up the Focus Groups as follows:

“The Focus Groups continue to be the best forum for our firm leaders to meet other like minded professionals and share a wide range of ideas to help move our firm in the right direction more quickly and more successfully.”

Here are the details of the 8 Focus Groups that we are running in 2011: