Business Advisory Hub

2020 Members can access the Business Advisory Manual by selecting the green button on the right hand side of this page.

The Business Advisory Hub is an exclusive benefit of 2020 Platinum membership and contains advice on marketing business advisory services and positioning your firm in the high value high price sector of the industry.

Platinum members also receive guidance, training, tools, checklists and resources to help you deliver advisory services in the areas of Strategic Planning, Corporate Finance, Wealth Management, Tax Planning, Finance, Management and Restructuring.

Each section has a selection of easy to use resources that you can download from the Hub.

Tax Tips & Tools is included with Platinum Membership. A collection of over 120 tax calculators, spreadsheet and other tax tools. It allows you to make complex calculations quickly and easily.
Full list of Tools >

For more information and support, please contact us on:
Tel: 0121 314 2020 or Email us on info@the2020group.com

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Marketing and Positioning Your Firm as a Business Advisor

Planning for the future, showcasing expertise and stepping up marketing are essential to get our practice and clients moving again after the disruption of recent months.  So to help you we’ve produced a series of new marketing videos to share with clients and prospects and take your marketing to a new level. There’s also a series of Social Media Training Videos, taking you on a journey from strategy to implementation to maximise the opportunities and increase your audience across a range of platforms.

Resources


57 Ways to Grow Your Business
A guide to help existing business owners maintain profitability and strengthen their position in the market.

Business Analyst
Use the One Page Analyst section with clients to show the movements on profit when flexing key variables.

Business Advisory Reception Slideshow
Informs visitors of information about your firm and why you are different and showcase the variety of services you offer.

Client Helpsheet System
Identify clients’ key concerns, educate them on the additional services you can provide and offer a solution to those concerns. 

New Business Kit
A comprehensive guide to the financial, tax and accounting considerations of starting a business, ideal for prospects!

Website Text for Advisory Services
Sample text and pictures to create a Business Advisory section on your website, including the different services you offer client.

Marketing Social Media Posts
Raise awareness about advisory services using social media. There are 19 example wide ranging posts / Blogs to help get you repositioned as offering Business Advisory.  

Training Videos


We have included below some educational videos on the Cash is King and Business Analyst tools.

Social Media Training Videos


Mark Northall is one of the Midlands’ foremost Social Media Trainers and he has developed an unprecedented knowledge of its application with a range of marketing goals in a wide range of sectors. This expertise has led him to speak nationally at business events on social media.

In this series of videos Mark will take you on a journey from strategy to implementation to ensure you maximise the opportunities available to increase your audience across a range of platforms.

Strategy

This video guides you through a social media strategy and is a summary of everything you plan to do and hope to achieve on social media. It will guide your actions and let you know whether you’re succeeding or failing.

It will cover setting SMART goals and Social Listening, knowing who your audience is and what they want to see on social media is key. Following the guidance, you will be able to plan to create a winning social media marketing strategy for your business.

Facebook

In this 15-minute video Mark demonstrates how to create a Facebook business page.

Mark takes you through the 7 stages of creating a page and even if you have gone through this process there are several useful tips including posting content.

This is video 2 in a series of 8 videos Mark is recording for members and he will start with the basics and then move into generating leads from social media.

LinkedIn

In this 20-minute video Mark describes the process of creating your LinkedIn account and company page.

There are several really useful tips to help you create your presence.

This is the third video of eight on social media for Platinum members.

Twitter

This video describes the process of creating your Twitter account.

Mark discusses why you should be on Twitter and the alignment of goals to help generate leads and sales, increase brand awareness, build a better support channel and build a business community.

Social Media at Every Stage

During this video Mark outlines the customer journey and the 5 stages of the purchasing process. Each stage presents the opportunity to engage with customers and prospective customers in various ways. Mark will explore each stage and how you can maximise your presence across various social media platforms.

Analytics

When it comes to social media, many wonder how to best work out their return on investment.  Analytics provide the feedback you need for your business to see what you’re doing on social media, and exactly what it’s gaining you as a business.

This module will aim to answer your questions on what can be deemed from analytics.

Social Media and Lead Generation

In this video, Mark debunks the myth that no-one comes on social media to buy.  Lead generation, which is all about bringing people to your sales funnel, is a real benefit of social media. And social media monitoring can also help you to establish what your target audience is interested in and which products you could potentially sell to them.

The 10-Minute Social Media Audit

So you’ve done your social media and would like to know what your return on investment is.  A great way of doing that is to create a 10-minute audit and it’s really simple to do.  In this video Mark covers the 10-minute audit and the 4 equally important facets of social media: social listening – social influencing – social networking – social selling.

LinkedIn Why SSI matters

The Social Selling Index (SSI) is LinkedIn’s gauge to determine how active/featured you are on the platform. This module provides excellent tips to ensure your company profile hits the right spot including your brand, measurement and competition.

Facebook Business Page Engagement Strategies

Encouraging more likes, reach, shares and comments from the right people will drive engagement, and ultimately sales, to your business. This video looks at the all-important question of social media engagement and provides strategies to encourage engagement for your business page.

How to use Facebook groups and keep customers

Facebook Groups enable you to communicate with people who are vital to your business. Discover how to create groups and how they can genuinely benefit your business by gaining and retaining clients.

How to convert more prospects on social media

Learn how to create an engaging sales funnel, to distinguish you from competitors, to build awareness that demonstrates your expertise and to drive qualified inbound leads into your business.

Creating a YouTube TV Channel and creating a loyal following

YouTube is the biggest video sharing service in the world. Learn how to create a YouTube channel to showcase what you can do for customers / potential customers and how to develop a loyal following.

Google my business

Optimise your online business profile and ensure you create that all important first impression. Discover why and how you need to be present on ‘Google My Business’

Social Media in 2021

Discover what’s coming in all social media platforms this year, including a look at each of the platforms in turn and discover where you can take your social strategy in the year to come.


Marketing Videos

2020 Platinum Members – to access and download these
videos please login using the green button below

Technology and the way we market is changing, so we all need to think about how we market our firms now and in the future.

2020 have produced a series of new marketing videos for you to share with clients and prospects.

Payroll (UK)

Payroll (Ireland)

Virtual Financial Officer

What If?

Working For You

Going Digital

Business Planning

We Are Not Just Numbers

Planning and Finance

Planning For The New Normal

Tech Savvy Accountants

Returning to Work Safely

 Local Authority Discretionary Grants

Strategic
Planning

Kickstart
Scheme

Forecasting

Exit and Retirement

Ireland Tax and Payroll

Planning Ahead

BREXIT- Opening an Office

Exporting goods to the EU

Importing from the EU

BREXIT – Travelling to the EU

Job Support Scheme

New Lockdown Measures

Accountants with attitude

Happy New Year 2021

Making Tax Digital for VAT

Planning Ahead

Budget and beyond 2021

Dext

New Business Kit

57 Ways To Grow Your Business

MTD for Income Tax

Time for Change

Resources available to platinum members.

Strategic Planning

The most successful businesses are those with a strategic plan to help them achieve their target. Be it short term growth, longer term growth or an exit strategy, strategic planning is a wonderful tool and possibly one of the most important advisory services. This section contains the tools and resources to help clients achieve their goal.

Resources


Guide to Strategic Planning Day
A useful checklist and guide of items to cover on a strategic planning day with clients.

Personal Objectives Worksheet
Checklists to facilitate a discussion with the owners about their income target, roles in the business, exit route, ambitions and success.

5 Year Plan
These guidance notes explain how to use the five year plan spreadsheet to produce a simple outline of the targets for the client.

5 Year Plan Spreadsheet
Use the ‘spinner’ buttons to adjust the figures up or down, producing a 5 year net profit plan.

Fundamental Challenges Priority List
A template to identify and list the key challenges in the business.

Fundamental Challenges Worksheet
A step by step guide to meeting the fundamental challenges in the business.

Management Information Worksheet
A worksheet to set and agree targets and monitor the client’s progress towards the strategic objective.

Strategic Objective Template
Use this template to produce the client’s strategic plan.

One Page Business Plan
A one page template to document the vision, key journeys, plan objectives, strategies and tactical actions.

Integrated 24-Month Cash Flow, P&L and BS – 2 YR Projections
A Excel based integrated 24-month cash flow, profit and loss account and balance sheet. A useful tool for projecting results with clients.

A Checklist for Businesses Affected by COVID-19
A useful checklist for businesses to consider.

Business Analyst Tool
This is a “what if” tool that can be used as a “one page taster” for smaller clients or a more detailed scenario for medium sized businesses.

6 Months Cashflow Template (Word)
This is a Word template for small businesses with no debtors. This could help with estimating cash surplus / deficit for the next 3-6 months. time.

 Simple Cash Flow Forecast
A Excel based simple 12 month cash flow forecast.

6 Months Cashflow Template (Excel)
This is an Excel template (Euro) for small businesses with no debtors. This could help with estimating cash surplus / deficit for the next 3-6 months. time.

6 Months Cashflow Template (Excel)
This is an Excel template (GBP) for small businesses with no debtors. This could help with estimating cash surplus / deficit for the next 3-6 months. time.  

Pivoting & Repurposing a Business (IRL)
With the current level of disruption likely to remain for some time, businesses are adapting their practices to continue trading.

Pivoting & Repurposing a Business (UK)
With the current level of disruption likely to remain for some time, businesses are adapting their practices to continue trading.

Guidance on Shareholders Agreements

Guidance on the key areas to be included in any agreement and where to go for online resources.

Training Videos


We have included below some educational videos on some of the most popular tax tools as well as strategy guides.

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Resources for platinum members.

Corporate Finance

You may be looking to deliver a wider range of corporate finance services including valuations, financing and diligence which are all covered in this section.  It’s important to understand that you need to take regulation very seriously and this section includes the guidance, tools, engagement letters and checklists you need. It also includes due diligence assistance, business plans templates and NDAs.

Resources


Corporate Finance Compliance Checklist
A compliance checklist for use with business plans, cash flows, forecasts and management accounts.

Corporate Finance General Engagement Letter
An example engagement letter for Corporate Finance work.

Due Diligence Engagement Letter
A specimen letter of engagement to the acquiring company.

Due Diligence Letter to Reporting Accountants
An example letter to the reporting accountants.

Corporate Fact Find Form
A checklist to ensure details have been considered and are relevant.

Due Diligence Letter To Go With A Report
A suggested covering letter to be sent with the due diligence report.

Due Diligence Review Report
Example detailed contents of a due diligence review report.

Business Plans and Forecasts Letter of Engagement
An example engagement letter to undertake the work.

Business Plan Review Checklist
A useful checklist of the items to consider when writing the plan especially the executive summary.

Business Plan Workshop
A workshop agenda and questions to discuss the business, its strategy and objectives prior to preparing the business plan.

Guidance on Writing a Business Plan
Guidance on writing the plan, contents, suggested length, information to disclose, who to send it to and the executive summary.

Business Plan Template
A template plan covering the areas you should consider when writing the plan.

Information Memorandum
A template PowerPoint document to be used when a company’s shareholders are looking to dispose of their business.

Business Plans NDA or Letter
An example of a confidentiality undertaking letter for Business Plans and/or Information memorandums.

One Page Business Plan
A one page template to document the vision, key journeys, plan objectives, strategies and tactical actions.

Guidance on Preparing a One Page Business Plan
Guidance on completing the One Page Plan to assist clients with a five year vision and action plan for their business.

5 Year Plan
A spreadsheet to produce a simple outline of the targets for the client with ‘spinner’ buttons to adjust the figures up or down, producing a 5 year net profit plan.

Breakeven Analysis
A simple break even calculator for retail and service sector clients.

One Page Analyst
A one page “taster” showing the movements on profit when flexing key variables.

Simple Cash flow Forecast
A cash flow forecast template to use on your clients.

Share Valuation Checklist
A checklist of the items you should consider when undertaking share valuation work.

Contents of a Valuation Report
Example contents of a share valuation report.

Company Valuation Report
Example contents of a company valuation report.

Training Video


We have included below an educational video on how the One Page Analyst calculator works.

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Resources for platinum members.

Wealth Management

Clients are looking for their accountants to be proactive and to offer advice more than ever before. Wealth Management encompasses a wide range of future services that clients want to talk about, and having wealth management as part of your repertoire of advisory services is extremely valuable.  This section includes a number of valuable wealth management resources.

2020 Wealth Management is a partnership with Continuum to provide 2020 members with a tailor made wealth management offering for their clients. If you want to learn more about 2020 Wealth Management please see below.


A COMPLETE FINANCIAL PLANNING EXPERIENCE FOR YOUR CLIENTS

If you are thinking of starting in wealth management, are unhappy with your existing relationship or want some help in growing your business, talk to Continuum.

2020 are totally convinced accountants should be providing Wealth Management Services to their clients and are committed to helping them do this.

Resources


Green Sheet System
A system designed to generate meetings for your IFA by collecting key information from a tax return.

Retirement Calculator
A tool to calculate how much clients need to contribute to their pension between now and their expected retirement date.

Wealth Management Financial Planning Questionnaire
A checklist of areas to consider to spot opportunities for your IFA

Final Meeting Agenda
An agenda to discuss your client’s accounts and/or tax return with and for discussion about advisory services.

Training


 

Canada Life Training
Canada Life webinar archive.  Topics include IHT, CGT and retirement planning.  These webinars are a useful source of reference when you or your IFA are advising clients or to watch and educate clients generally on possible options to discuss with their IFA.

Access Canada Life Training here

Resources for platinum members.

Tax Planning

Tax planning can be complex and in this section you will find the tools and calculators you need to develop your tax planning and advisory services including Inheritance Tax, Capital Gains Tax and Income Tax opportunities.  These will allow you to advise clients on a variety of situations should you wish to add value and move towards advisory services.

Resources


Generic Pre Year End Tax Planning Letter
A template tax planning letter to send to clients.

Personal Tax Organiser 2020/21
A tax organiser that helps clients assemble all their annual tax information.

Tax Planning System
A system to remind you to contact clients 3 months before the year-end and follow up the letter / email with a call.

Final Meeting Agenda
An agenda to discuss your client’s accounts and/or tax return with and for discussion about tax planning services.

Guide For Advisers On Tax Efficient Remuneration
An example guide for advisers on the different tax efficient remuneration options for clients.

Tax Summary – Coronavirus Tax Deferral Version
A tool to illustrate the future tax liabilities arising for the self-employed or those expecting to be paying tax in July 2020 but deferred due to the Coronavirus pandemic.

MTD for VAT Marketing Resources
Marketing support including template letters for firms to use when explaining to clients about MTD.



MTD Overview
A summary of the upcoming changes to Making Tax Digital (MTD) including MTD for VAT, Income Tax and Corporation Tax.

Marketing and Client Planners
A 2021 marketing programme to assist with converting clients onto MTD software.

MTD for Income Tax – Marketing Resources
Marketing material and support to convert your unincorporated clients to the cloud sooner rather than later!



MTD – Cloud Marketing Planner
A marketing programme to assist with converting clients onto MTD software.

Training Videos


A series of educational videos on some of the most popular tax tools available for Platinum members to download.

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Tax Tools


The most popular tax tools and supporting guides taken from the Tax, Tips and Tools product.

Excel tools to assist in calculating potential or actual inheritance tax liabilities, considering other lifetime gifts, lifetime IHT paid, death chargeable gifts, estate and will instructions, hypothetical tax calculation, tax payable, reliefs, Nil rates and a quick succession relief. The IHT spreadsheet contains ''How to use this model'' notes. There is also an advisor example pdf. In this section there is also a trust tax calculation.

IHT Calculator TaxAdviser Example pdf >

IHT Calculator(xlt) >

Trust Tax Calculations 2018-19(xlt)>


These tools are designed to assist the advisor in determining the strategy of incorporating a business, and the matters to be considered, before choosing that medium. In addition to tax planning there are many other factors that determine whether to incorporate and administrative tasks that need to be done. These tools will assist the advisor in helping clients reach a decision on whether to incorporate a business.

Should I incorporate - New Rules >

Incorporation - Tax Elections.xls >

Incorporation - Action Checklist.xlt >

Incorporation - Issues.xlt >

Incorporation - Letter.doc >

Pre Incorparation Questionnaire.xlt >

Disincorporation.xlt >



The Bonus vs Dividend Comparison and Loan Dividend Salary excel spreadsheets, allow the adviser to discuss efficient remuneration strategies with directors. The Loan Interest Calculator and dividend tax tools will aid in these discussions. Pension queries and redundancy entitlements are also included in this section.

Bonus V Dividend Comparison >

Dividend Tax >

Dividend Minutes Proforma >

Loan Interest Calculator >

Spouse Salary Calculator >

Pension Annual Allowance Calculator >

Pension - planning letter >

Pension - who pays >

Redundancy Calculator 1-10-2006 >

Pay - interests or benefits in kind >


The following tools assist in some of the more typical queries from clients. Lease or Buy or Contract Hire, car and fuel benefits, car tax, salary sacrifice and a tax credits calculator.

Lease or Buy >

Fuel Benefit Checker.xlt >

Car Benefit Calculator.xlt >

Car Tax Calculator.xlt >

Carco2Listing.xlt >

Interactive Mileage Log - Company Car.xlt >

Interactive Mileage Log - Own Car.xlt >

Interest on Loan.xlt >

Mileage Calculation Worksheet.xlt >

Salary Sacrifice Pensions.xlt >

Salary Sacrifice - Cars.xlt >

Salary Sacrifice - Bikes.xlt >

Salaryto PA or NI Limit.xlt >

CGT Asset Disposal Calculator and CGT Indexation Calculator excel spreadsheets to assist in CGT calculations.

Capital Gains and Taper Relief Calculator.xlt >

Indexation Allowance Calculator.dot >



VAT Tools and calculators to advise on various schemes for smaller businesses and general VAT queries from clients.

VAT Captial Goods Scheme.xlt >

VAT Cash Accounting.xlt >

VAT Flat Rate Limited Cost Trader.xlt >

VAT Flat Rate Scheme Calculator.xlt >

VAT Flat Rate v Standard Method Checker.xlt >

VAT Partial Exemption Annual Adjustment1.pdf >

VAT Partial Exemption Annual Adjustment2.xlt >

VAT Partial Exemption Annual Adjustment3.pdf >

VAT Partial Exemption Annual Adjustment4.xlt >

VAT regn.xlt >

VAT Scale Charge Calculator.xlt >

VAT Tracker.xlt >

VAT Validator.xlt >

VAT Scheme Appointment 1.xlt >



A model to calculate corporation tax taking into account marginal rates etc as necessary. Updated with proposed rates for all years to 2020/21. Change of accounting date advisor are also included in this section.

Corp Tax Calculator.xlt >

Change of Accounting Date 1 letter.doc >

Change of Accounting Date 2 letter.doc >

Change of Accounting Date.xlt >



Excel spreadsheets to assist in the calculations clients may need advice on.

CIS Payment Sheet.xlt >

IR35 Deemed Salary Calculator.xlt >

Pay - Net to Gross Calculator - Scottish.xlt >

Pay - Net to Gross Calculator.xlt >

Max NI Multiple Employments 2011-2012.pdf >

Max NI Multiple Employments.xlt >

Class4NIExample.pdf >

Class4NILosses.xlt >



Resources for platinum membership.

Finance

Traditional finance options have changed dramatically over the years. Finance is probably the one thing that is ever present in the mind of the business owner and from start up to maturity, financial management is an essential business skill. This section provides the resources to strengthen your position in assisting your clients.

2020 Finance is a partnership with Capitalise to provide finance as a service for 2020 members and their clients. Capitalise has extensive expertise in financing solutions and relationships with over 100 providers covering all types of lending – meaning that the right funding solution can be found for each client. If you want to learn more about 2020 Finance please see the 2020 Finance Webpage.


Strengthen your funding advisory service with 2020 Innovation & Capitalise

2020 members get a ready to go platform and training for your firm

CBILS Cheat Sheet
This sheet breaks down the benefits, eligibility criteria, minimum required documentation to apply and more.

CBILS Template: Assets Liabilities Income Expenditure
The CBILS application process requires a personal ALIE for all directors and shareholders of the business.

CBILS Template: Cash Flow Forecast
The information in this template allows lenders to work out the ‘funding gap’ of the business over the next 12 months.

CBILS Template: Cash Flow Forecast
The information in this template allows lenders to work out the ‘funding gap’ of the business over the next 12 months.

Resources


5 Year Plan
A spreadsheet to produce a simple outline of the targets for the client with ‘spinner’ buttons to adjust the figures up or down, producing a 5 year net profit plan.

Breakeven Analysis
A simple break even calculator for retail and service sector clients.

What If Units & Price
A tool to provide ‘what if’ analysis on pricing, units and cost reduction.

Where Did the Money Go?
A funds flow spreadsheet for clients to understand how they spent their money.

Overview of Accounting Systems
Understand where the client is now by reviewing their existing accounting systems.

Current Accounting System
A review of the ‘likes’ and ‘dislikes’ of the current accounting system.

Action Plan on Existing Accounting System
A document to summarise the findings and improvements needed, who is responsible and dates to action.

Key Performance Indicators Worksheet
A template to detail the key performance indicators and breakeven points in the business.

Breakeven Points Worksheet
A template to detail the breakeven points in the business.

Financial Strategies Worksheet
Use this to document the short and long term financial strategies for the business.

Strategic Financial Plan
Use this template to record the client’s strategic financial plan.

One Page Analyst
A one page “taster” of Business Analyst, showing the movements on profit when flexing key variables

Training Video


We have included below an educational video on how the One Page Analyst calculator works.

onepageanalyst_grey1

Resources for platinum members.

Management and getting a business structure right is an essential ingredient for profit and growth. Accountants don’t often see their clients business in any detail other than their accounts and tax returns, so talking about management can fall outside of their comfort zone.  But by advising clients on the systems and structure of their business, and providing sound management advice, there is an opportunity help them grow and improve their business.  This section includes numerous resources to help.

Resources 


Change Management Process
Items to consider for a change management programme.

Systems Worksheet
List the systems to work on in the business.

Systems Development Plan
Prioritise which systems are needed, and in which order they are to be designed.

Operating Manuals
Descriptions of “how things are done” in the business.

Organisation Chart Current
An example organisation template for the business currently.

Organisation Chart Future
An example organisation template for the business in the future.

Key Employees in Organisation
A template to list the key employees and their Objective Statements.

Objective Statements
Example Objective Statements for different employee types.

Objective Statements for Employees
Template Objective Statement to be completed for each employee.

Job Statements Development Plan
A plan to list jobs in priority order, who is responsible and action dates.

HR & Employment Law Health Check
A checklist to review existing procedures and to determine compliance with key employment legislation.

Schedule of Business Development Meetings
A plan to schedule meetings with employees.

Management Strategy Plan
A template to create an outline of how the business will be managed.

Resources for platinum members.