How To Market Your Practice

Part of the Management, Advisory and Development (MAD) Practice Guides Series

The writers at 2020 have over 50 years combined consulting experience to accountants and tax advisors and are authors of books, articles, manuals and publications world- wide. They work with some of the most exciting and innovative firms in our Industry.

2020 have produced a series of simple and easy to follow practical guides to help you improve and grow your business. Many of the guides contain example scripts, (e) letters, planners and other useful material to help you make changes and help you succeed.

If you are looking to grow and develop a profitable accounting practice then you will find these guides an essential resource and reference.

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How To Market Your Practice





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Product Description

By now you have a strategic vision of where you want your firm to be in 3 years.

We will assume that as part of the plan to get there, growth is required. That is, more referrals and business from existing clients and the acquisition of new businesses as clients to the practice.

In this guide we focus on your marketing department and the strategy to achieve your 3 year plan. We will discuss the basics; marketing to existing clients and getting new business. We are not going to get into the specifics. You need to do that yourself and hopefully after reading this we will have helped you come up with a clear marketing plan to support your strategy.


  • Planning
  • Turning Prospects into Clients
  • Existing Clients and Additional Services
  • Summary


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