Practice Management & Development – Going for Growth

12th March 2018 – Access Recording

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3-9 Delegate places

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Product Description

Going for Growth

How are firms winning quality clients and upselling to existing clients.

Marketing can be defined as “satisfying an unsatisfied market”. Cloud accounting  has opened doors NEVER available before – we are migrating clients towards real-time accounting information and away from historical reporting. Armed with an incredible eco system, we can now offer a Virtual Financial Officer service real-time.

With GDPR approaching, what are the new techniques for marketing ?

A marketing plan needs to be practical resulting in growth worth measuring. Gordon will review the 5 key elements of a successful marketing plan;

  1. Focus
  2. Marketing Materials (manual & digital)
  3. Marketing activities to attract new clients and upsell to existing clients
  4. Networking for quality referrals
  5. Resourcing the marketing function

 

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1, 3-9

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