Marketing - Attracting New Clients
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Organic growth has always remained a key strategy for successful firms, not least, to replace clients that naturally move on. Practice development, marketing and selling are integrated skills that successful firms have recognised to attract new clients.
Setting up marketing activities that generate quality leads in line with the type of client firms are seeking. Database segmentation is essential to target potential clients. Communication methodology such as mailshots, emailers, telephone follow-up and social media is all designed to attract interested parties for services that are specifically of interest to prospects. Selling skills and how we convert leads into quality clients at the right price. The generation of referrals will always remain a critical success factor in any marketing methodologies and this webinar will review the most successful networking techniques to generate a sustainable referral source, not restricted to just clients.
Who should attend:
Managing partners, partners, marketing partners, aspirational fee earners and practice development interested parties.
Included with 2020 Membership
£149 + VAT